School boards get little attention until there is controversy (Governing), and manufactured controversy is turning Michigan's nonpartisan school board races into heated battlegrounds. Hyper-partisan politics, dark money interests, and misinformation are entering the equation and increasingly influencing campaigns.
When deciphering literature and evaluating candidates, parents and caretakers of current K-12 students have visibility into their districts' real issues. Far more voters are left wondering what to make of shocking claims sweeping the nation and whether local schools have gone as far downhill as anecdotes or literature suggest.
As we dig in, remember what Michigan schools are up against and determine whether a candidate is acting in students' or others' best interests.
Understanding the Role of Local School Boards and How We Got Here
The Michigan Association of School Boards explains that the school board makes policy while the superintendent administers it. School boards offer district leadership through goal setting, policies, superintendent evaluations, budgets, curriculum, staffing appraisals, and determining facility needs. Board members are generally familiar with the district as alumni, former staff, or parents.
School boards don't manage the day-to-day. They can establish policies to guide how districts review content in their media centers, but they are not implementing book-by-book evaluations. They can update district policies to comply with state and federal civil rights laws, but they cannot decide whether to follow those laws, even if their beliefs are at moral odds with them.
Because school board elections and campaigns have not previously required much campaigning, the idea of savvy campaigns and compelling candidate platforms is relatively new. According to the National School Boards Association, turnout in school board elections has dipped as low as 5% to 10%. Michigan’s next round of school board elections will occur during the presidential election, so campaigns are drawing far more attention.
Coordinated Campaigns Aim to “Rebuild” America Through Its Schools
Community schools usually unite residents of all backgrounds through shared pride in students, academics, and athletics. Rivalries generally play out under the Friday night lights.
However, a calculated hyper-partisan blueprint to “rebuild” America through local schools was outlined in the late 90’s. The pandemic and social unrest between 2020-2022 provided the “lighting in a bottle” moment to escalate it.
There are several Moms for Liberty chapters and spinoff groups in Michigan.
This plan clearly aims to dismantle public education through fallacies, build a new generation of like-minded voters, and advance favor for private religious groups. Goals for student academic outcomes, post-graduation success, and evidence-based guidance on what’s best for America’s children are not mentioned anywhere. Yet, these groups are enlisting and training today's "Parental Rights" school board candidates and circulating endorsements to signal commitment to their beliefs.
This explains why so many “outside” individuals without school affiliations (besides their geography) are newly stepping up to help "do their part" to see through the plan - whether they know they're a part of it or have been inadvertently swept up in the emotional recruiting and intentionally built community aspect of the joyful warrior fight. Moms for Liberty is skilled at highlighting empowering messaging and downplaying or hiding the rest.
Spotting Plan-Based School Board Campaign Messaging
Savvy school board campaigning and the need to establish platforms beyond committing to “do what’s best for all students” is new. Yet, there is a shared formula that many candidates are using, which points to the local footprint of playbook guidance. The campaign messaging formula looks something like this:
They're also encouraged to go low.
Examples of seemingly innocent promises with playbook intentions include:
Parental Rights implies we've lost any control over our children while they're at school. Over the past few years, the country has seen the rise of the “Parental Rights” movement, driven by those who were displeased with the handling of COVID-19.
The fight has put school board meetings into tight — and sometimes dangerous — situations (The Hill). One of the leaders of the movement is Moms for Liberty, which was founded in January 2021 and which co-authored Project 2025 with The Heritage Foundation.
“It has always been parental rights,” a Moms for Liberty co-founder told The Hill. “It’s never just been the toxic critical pedagogy or the masks or the quarantining or the secrets being kept from parents. The overall arching issue is parental rights. Parents have a fundamental right to direct the upbringing of their children. In our government schools, parental rights are being violated every single day. No more.”
Think tanks and dark money groups are using the fearmongering message of parental rights to insinuate that parents are no longer part of their kids’ upbringing or that there are secret things going on inside schools.
Today, Moms for Liberty is going as far as telling parents that their kids are being enticed to take puberty blockers at school and that teachers are referring or driving them to medical procedures to transition. (Tampa Bay Times)
Here's the reality of parental rights, which any parent of public school children will likely agree is what they’re experiencing, with plentiful opportunities to volunteer, attend class parties, engage with staff, and participate in teacher’s conferences. They are also involved in their students’ choices in the media center, and must provide permission for any medication.
Michigan Revised School Code (which is posted in schools and board meetings based on a 2022 law):
Higher Court interpretation:
Who doesn’t want academic excellence? In many cases, school board candidates advocating for “academic excellence” are campaigning in some of Michigan's best-performing districts. Despite the availability of transparent data and recognition of National Merit Scholars, many claims about academic performance are being made based on the candidate’s feelings and ill-formed correlations.
Michigan needs to make progress nationally, but most of this is driven by the need to improve reading and proficiencies by better-supporting students and educators in large metro areas, low-income districts, and underfunded communities.
Consider districts like Forest Hills, Rockford, Byron Center, or Grand Haven, which recently landed on the top 10 list of high performers based on the statewide standardized MSTEP tests. Or the districts that consistently rank on the U.S. News & World Report’s best districts in America. In many cases, these districts are based in the suburban communities where the “coffee conversations” about taking America back are being held.
These candidates try to twist the facts to meet their narratives by pointing to district proficiencies of 68% – 75% in reading and math and position these as test scores that deserve a D or F. In reality, these give schools an A rating according to the MI School Data Dashboard, and top 10 rankings.
Candidates and their PACs make leaps to claim that academic performance is dwindling because of “Marxist” programs like diversity, equity and inclusion, or social emotional learning. Data and studies from the most “academically excellent” institutions like Yale, Harvard and NYU prove otherwise. Even the most conservative colleges like Liberty University, Texas A&M, and Brigham Young educate their students about the benefits of social emotional learning.
If the data doesn’t convince them, and they’re underwhelmed by the teachings of the most elite colleges and universities, then what does “academic excellence” mean?”
Closely related to Academic Excellence is the priority to bringing our schools back to reading, writing, and arithmetic.
We need to shed any “special” or evidence-based programs like social emotional learning (Yale Medicine) which are proven to be one of the most effective tools for identifying high-risk individuals before violent incidents and setting students up for lifetime success.
Again, where do we draw the line on “basics?”Who decides? Experts with evidence or politically influential privatization Think Tanks? Does this mean cutting driver’s ed, or gym, or music class?
This one surprised us, but a deeper look at the rationale explains why it makes the list.
Our skilled trades are facing critical shortages, and most residents will agree that significant post-graduation success can be found in the trades. We should all be promoting paths to skilled trades.
Here's the thing, schools are promoting them with programs like:
However, the combination of requests for more "Academic Excellence" defined by an intangible demand for "more" and "better" scores and a return to the “Basics” of only reading, writing and arithmetic seem at odds with this platform.
What we've more recently learned is that there is a long history of coaching young conservative students not to attend college, which would help to answer why some candidates aren’t able to articulate what success looks like, or even which colleges they view as a fitting“payoff” for graduating students.
Promote the skilled trades as a rewarding career with significant earning potential: yes. Target students who fit a future voter profile: no.
Our public schools are responsible, by law, for outlining their budgets, discussing and approving line items during monthly board of education meetings, and participating in annual audits.
All of this information is required to be posted online, and public meetings about school budgets are open to the public.
What's more troublesome is that trends show Parental Rights candidates are advocating against bonds and millages that schools are required to fund through ballot approvals. Millages use non-homestead taxes to support operations. Bonds fund buildings, including repairs and construction. Schools cannot borrow or shift money between three legally defined budget categories. We simply can't not pay for new football field turf in order to pay teachers more.
Here is a short three-part video series that explains how Michigan schools are funded. After watching these videos, you will see how it's also unfair and unrealistic to demand that Michigan schools "spend what they have and not go into debt with bonds." Unfortunately, that's not how Michigan laws are structured for school spending.
Failure to pass bonds and millages requires schools to take money from their per-pupil education budgets to cover things like roof repairs or tires for school buses. Sitting and campaigning school board members are running on platforms that tell voters to elect them to "stop the waste." What they aren't telling you is that this will dramatically affect their goals to support "Academic Excellence."
Similarly, Parental Rights candidates have made efforts to recommend cutting mental health professionals, programs like SEL that mitigate bullying, and even safety tools and technologies to enable first responders to connect more quickly with school districts during violent incidents.
There’s a difference between fiscal responsibility and revenge cuts to spite public education.
Here's another platform that sounds relatable to most community members.
Mitigating and preventing the threat of violence is on most peoples’ minds. Many of our districts are fortunate to have School Resource Officers and expert counsel to help identify available tools and technologies. Michigan students are also encouraged to use Ok2Say.
Notably, these board members and candidates are looking to cut the programs proven to help prevent violence, and they have delayed or voted down tools and technologies to assist schools through threats.
More recently, manufactured uproar over Title IX changes and a legacy of vilifying LGBTQ students makes the School Safety priority more about protecting girls from transgender people.
Some candidates in high-performing districts claim that school enrollment is dropping because their districts are failing students and families are turning their backs on things like SEL or CRT or indoctrination.
Schools don't conduct entry or exit surveys to know how or why students make changes. A mix of inquiries, data, and anecdotes will give voters a best guess.
One of the most accurate ways to assess each district’s landscape is to review the data on the schools of choice chart, which shows how many available students reside within the district’s boundaries. Has the number of school-aged students dropped from 10 years ago? If so, this could be due to factors like shrinking birth rates, housing prices in desirable school districts, and slowing turnover that creates space for new families to begin their education journey.
As for reasons students depart any school, there could be any number of factors, including:
This is another vague term, and we could give it a pass because so many different candidates use it.
Ask the candidate what they mean when they promote transparency. Is it that they want their opinion to be the final say in whether a vote, policy or decision is made? That is not transparency so much as it is an ask for control.
Are they asking for a tangible solution, like streamed or recorded school board meetings?
Remember:
It appears that people just want to know how and why decisions are being made, and if anything is influencing policies or votes. This dialogue occurs during monthly meetings, public comments, and in emails or calls to board members.
Like the ubiquity of parental rights, books are one of the only "universal" tools that privatization groups like Moms for Liberty can use to point to the American public education system as "failing."
After the COVID-19 pandemic and mask anger subsided, the group pivoted to books. They claim school libraries are full of pornography and students are randomly stumbling upon rare and limited titles. This usually occurs after the parent has combed through the media center library to determine whether the school has the book on file.
Some parents have attempted to sue their districts over book content.
Despite the Supreme Court defining obscenity through the Miller Test, schools implementing policies that give parents various ways to restrict materials, and storing some books behind shelves, the goal posts keep moving from restrictions and accomodations for their students to requests to re-catalogue the entire library to their subjective rating system.
Claims that books can stay in public libraries proves false, as evidenced by elections for the Patmos Library in Jamestown and the Algoma Library. (Barnes and Noble is on boycot lists.)
Moms for Liberty continues to fuel the fight with expanding tools and resources:
Teachers and school board members are not savvy campaigners, coached by think tanks and playbooks, or funded to buy more than a handful of signs, let alone billboards or mailers. It's rare to see objective candidates reference their political party in any of their campaign materials or conversations.
Campaign and school board priorities mirror some of the Real Issues.
Will Parental Rights Prevail in Michigan? Election 2024 Will Soon Tell
Election outcomes across the country have begun to show diminishing returns for parental rights candidates:
History shows that these privatization groups are always searching for the next big emotional hit, so the efforts of "Joyful Warriors" will surely evolve. However, the more likely long-term scenario and success factor for advancing universal vouchers, privatized education models, and various bans is through the much friendlier Supreme Court.
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Pass along truthful context online and use our findings to help counter fallacies with facts when speaking. It's time for all Michiganders to hear the truth about what our schools have been up against and why they need to join our efforts to protect and support them.
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